Local search visibility
Profiles that are complete, verified, and active rank better in the local results and the map pack.
Free Business Tool
Google Business Profile Audit
Score your Google Business Profile against 12 local SEO best practices and get a clear list of what to fix first.
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Ready when you are
Run the audit to get your score
Tick the items that are true for your business, then calculate.
What to fix next
This audit is a signal check based on local SEO best practices. A good score indicates strong local visibility potential — it is not a guarantee of rankings.
Why your profile matters
Your listing is your shop window on Google
When someone searches for what you sell nearby, your Google Business Profile is often the first thing they see. A complete, active profile earns the click — and the call.
Trust and reviews
Real reviews and quick responses tell customers you're reliable — and tell Google you're active.
AI search answers
AI tools now pull from business listings too. A complete, consistent profile improves your chances of being recommended.
FAQ
Frequently asked questions
Why is Google Business Profile so important?
For local businesses it's usually the single most important visibility asset — it's how customers find you on Google Search and Maps, and it feeds AI search answers too. This audit checks whether yours is working as hard as it should.
How is my score calculated?
Each of the 12 best practices carries a weight based on how much it typically affects local visibility. Your score is the share of those points you currently earn.
I don't have many reviews. Is that a problem?
Reviews are the highest-weighted item in this audit for a reason — they build trust and help rankings. If you don't have many, the fix is to start asking happy customers at the right moment.
Do I need a website for a good score?
A verified, complete profile with photos, reviews, and messaging can already perform well. Adding a linked website with matching details takes it further.
What happens if my score is low?
You'll get a clear list of the highest-priority fixes. Many are simple and free — and I can help you work through them if you'd prefer.
Keep exploring
More free business tools
Every tool is free, takes two minutes, and gives you an honest read on where your business stands.
Want the full picture?
Let's turn these numbers into a plan
A tool gives you a direction. A proper strategy connects your website, SEO, and follow-up system so the opportunities actually become enquiries and revenue.