The challenge
Karnis Tensile manufactured commercial tensile structures and awnings, but their enquiries depended on tenders and referrals. Their website ranked for almost nothing, so businesses researching "tensile structure manufacturers in Mumbai" never found them. Enquiries that did arrive had no pipeline and no follow-up system.
What we did
We rebuilt their website around the technical buying questions of project managers and contractors, and ran commercial SEO targeting the exact search terms their buyers use. We implemented AI search optimization so the brand surfaces in AI-generated answers about tensile structure suppliers, and connected a WhatsApp API lead pipeline that captures, tracks and follows up every enquiry automatically.
The results
"We now get enquiries from companies doing exactly the research we want to appear in. The lead pipeline means no serious project ever slips through."
Why this worked
B2B manufacturing wins when content speaks the buyer's technical language and enquiries never go unanswered.
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