For businesses that serve a city or neighbourhood, local SEO is the highest-ROI marketing you can do. The map pack sits at the top of the search results, before every organic listing — and it is decided by local ranking factors, not general SEO.
This checker scores the 10 factors that decide map pack position: profile strength, reviews, NAP consistency, citations, local content and more.
If your score is under 70, competitors are capturing your neighbourhood searches. The good news: local SEO gaps are very fixable, and quickly.
How to use this tool
Answer the 10 checks
Base it on your real current situation.
Get your score
Grade plus the specific gaps to fix.
Tackle high-weight items
Reviews and NAP first — they move you fastest.
Re-check monthly
Local SEO compounds; retake the score as you fix.
What your result means
Once you run the tool, the result below is paired with clear, prioritized next steps. Use it as a starting point — and if you want the work done properly, we're one message away.
Want this handled for you?
We turn the gaps this tool finds into rankings, enquiries and revenue. Free, honest audit to start.